This post is meant to go along with the extensive SEO for Bloggers eBook that will be ready very soon. To prepare yourself to take full advantage and get your SEO underway, you should install Google Analytics as soon as possible. This way, by the time you get around to implementing the valuable information in the eBook, you’ll have the data you need to understand what content you should optimize.
The first step is to sign up for a Google Analytics account. Select web site and universal analytics (see below) and fill out the remainder of the form to get your tracking ID.
To install the tracking code in Blogger, go to SETTINGS > OTHER. Scroll down to the bottom of the page and enter your tracking ID. Then hit SAVE SETTINGS and you’re ready to go.
There is currently not a way to install Google Analytics on a WordPress.com blog. These instructions will only work on a self-hosted WordPress blog.
If you are not using a premium theme, you can install the Google Analytics plugin. Once the plugin is installed, go to SETTINGS > GOOGLE ANALYTICS and enter the tracking ID in the only field on that page. Then save your settings and you’re done.
That’s it. After a few weeks you’ll have enough data to start making better choices when it comes to your design and marketing.
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