Do you know what I love most about analytics? No more guessing or assuming. When people ask me what improvements will bring their site the most benefit, I always ask them, what do the numbers say? Every site is different and you need data to back up … [Read more]
How Did I Pitch Design Sponge?
April 4, 2013
Doing PR in the music business taught me one of the most valuable skills I possess—how to pitch an editor. You need to know how much information to give, how to determine what details are important and how to package it all up nicely. These are … [Read more]
In Which Truths Are Illusions Until They are Numbers
April 3, 2013
St. Gertrude is a small Catholic school with about 300 kids, about 96% of whom are Mexican, located 8 miles southeast of Los Angeles. That's where I went to school, from the age of 4 to 13. When you start school that young, you will be one of the … [Read more]
Behind the Scenes – March
March 31, 2013
Happy Easter friends! What an exciting month this has been. March usually marks a time of new beginnings for me, and not just because it's spring. I usually go through some major paradigm shift and this year, it's been full-time … [Read more]
Guest Post | Anna from Artist Adventurer
March 30, 2013
Alright, so we're about done with the boundaries issue and I just wanted to leave you with one more post. What happens when you don't set boundaries? When you just go with the flow? Anna Metcalf from Artist Adventurer shares the hijinks that … [Read more]
